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Ginnefine | In Practice

Observations on what actually works. Not what just looks like it should.

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We’ve stopped discovering things

Posted on September 15, 2026September 16, 2026 by Ginnefine

I don’t think we discover things as much anymore. We get handed them. A movie because you watched another movie. A song because it sounds like the last song. A restaurant because everyone else is going there. A book because it showed up on your feed. The algorithm has gotten really good at predicting what…

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Access ≠ connection

Posted on September 10, 2026September 16, 2026 by Ginnefine

Technology has made it easier than ever to reach people. It hasn’t necessarily made us closer. I can send a text, a voice note, an email, a meme, a reel, or react to someone’s story without thinking twice. I know what friends ate for dinner, where my coworkers went on vacation, and what my cousin’s…

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What’s the rush

Posted on September 7, 2026September 16, 2026 by Ginnefine

Somewhere along the way, everything became urgent. Every email is marked high priority. Every sale ends tonight. Every notification shows up red. Every package needs to arrive tomorrow. Every headline is breaking news. Everything is competing to convince you it deserves your attention before anything else does. The problem is that urgency loses its meaning…

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The older I get, the more I appreciate boring

Posted on August 24, 2026August 27, 2026 by Ginnefine

When I was younger, “boring” was one of the worst things something could be. A boring weekend. A boring job. A boring relationship. A boring movie. A boring life. It was synonymous with wasting time. The older I get, the more I’ve realized I was using the wrong definition. A boring flight means it landed…

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Is it really live service if the game dies?

Posted on August 11, 2026August 11, 2026 by Ginnefine

“Live service” has become one of those phrases that sounds better in a boardroom than it feels in a controller. The promise is simple. A game that keeps growing. New content. New events. A reason to keep coming back. In theory, that sounds great. In reality, I’ve started wondering who live service is actually serving….

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